Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation, according to a new tire maintenance attitudinal survey conducted by Leger on behalf of the Tire and Rubber Association of Canada.
Winter tire shipments across Canada have grown at an annualized rate of four per cent over the past five years making winters the fastest growing tire category. The growth of this category is due to efforts by tire makers, retailers and the government to educate drivers about the superior traction and shorter stopping distances provided by winter tires. Government incentives to make winter tires more affordable have also had a positive impact.
According to a new Leger national survey of drivers responsible for the maintenance of their vehicles, 87 per cent of Canadian motorists feel drivers have a moral obligation to protect the environment by ensuring their vehicles are as fuel-efficient as possible.
The 2016 Winter Tire Study by Leger shows that 68 per cent of Canadian drivers use winter tires. Belief that all-seasons “are good enough” and cost remain the top reasons for not using winter tires.
The 2009 Consumer Tire Inflation Study sampled consumers in six locations across Canada to determine current knowledge, attitudes, and practices regarding their vehicle tire inflation pressure.
The 2007 study is a follow-up to the 2005 Canadian Consumer Tire Attitude Study and the 2003 Tire Maintenance Study, both commissioned by The Rubber Association of Canada.
The 2005 Canadian Consumer Tire Attitude Study is a follow-up to the Tire Maintenance Study commissioned by the Rubber Association of Canada in January 2003.
The 2003 Consumer Tire Inflation Study sampled consumers in six locations across Canada to determine current knowledge, attitudes, and practices regarding their vehicle tire inflation pressure.