Be Tire Smart

Be Tire Smart is Canada’s resource for tire care and shopping tips that help drivers stay safe, maximize the life of their tires, improve fuel economy, and protect the environment.

How to Shift Safely into Winter Driving Habits

Fall is here and as the weather begins to change, so too must our driving habits and the equipment…

Majority of Canada’s Drivers Prioritize Safety Amid Harsher Winters Despite Rising Cost of Living: Survey

Three quarters say extreme weather patterns make winter tires more important than ever Toronto,…

Check your tread: B.C.’s winter tire rules kick in Wednesday

Ready or not, winter tire season starts this week in British Columbia. Provincial law requires…

Winter Tires Mandatory on Most B.C. Highways Starting Next Week

It’s that time of year again — when winter tires become mandatory on most B.C. highways as the…

Vast Majority of Canadian Motorists Plan on Taking Summer Road Trips – but Most Will Avoid the U.S.: Survey

Despite high awareness of the importance of proper tire inflation, drivers have major knowledge…

Majority of Canada’s Drivers Believe Unpredictable Weather Driven by Climate Change Makes Winter Tires More Important Than Ever: Survey

Four in five say driving a vehicle equipped with winter tires has saved them from an accident or…

Canadian Motorists Understand Proper Tire Inflation Improves Fuel Economy and Optimizes Electric Vehicle Range as They Navigate Higher Cost of Living: Survey

Toronto, May 1, 2024 – High fuel prices and a growing electric vehicle (EV) market are keeping…

Three Quarters of Canada’s Drivers Believe Climate Change is Making Winter Tires More Important Than Ever: Survey

81 per cent say driving a vehicle equipped with winter tires has saved them from an accident or…

Inflation, High Fuel and Living Costs Put the Brakes on Summer Road Trips

Drivers can lower their fuel bills by checking tire inflation monthly. Proper tire inflation and…

Oct. 1 Winter Tire Law Reminds Drivers to Shift into Winter

Crashes double during winter months as road and weather conditions can change quickly.…

Soaring Gas Prices Stall Summer Road Trips

Drivers can ease their pain at the pumps by checking tire inflation monthly and modifying their…

Seven-in-ten drivers outside Quebec now use winter tires: Survey

37 per cent of drivers say COVID will continue to restrict their winter driving, while a quarter…

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Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6

Tel: (437) 880-8420
Email: [email protected]